PetroBonus

In an effort to build lifetime relationships with its retail customers, Bharat Petroleum, on September 29, 1999, launched the PetroBonus Programme – the first of its kind in India. With this launch, BPCL leapfrogged into the next stage of providing consumer convenience, using the-state-of-the-art Smart Card technology. Petro Card is a plastic card, with an embedded microprocessor chip that accepts, stores and send information. PetroBonus is a unique programme offering convenience as well as security of paying for fuel and convenience store purchases at its ‘In&Out’ stores through an electronic purse, with the added opportunity to collect valuable rewards and exclusive benefits.

Bharat Petroleum Corporation Limited introduced “PetroBonus” Programme to meet the changing needs and desires of the customer. The Programme offers its members the convenience and rewards while purchasing the fuel using the “Petro Card”.
The proposition of “Earn while you spend” articulates BPCL’s desire to deliver more value to its customers. For customers the key benefits of the Petro Card are: cashless convenience, acceptance at over 4300 outlets across the country, Quality assurance at Pure for Sure outlets, managing and tracking of fuel spends.

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