Vip Bags

The fact that VIP enjoys the trust of millions of Indians can be gauged from
the fact that the brand has retained its numero uno position even 40 years
after launch.

The fact that VIP enjoys the trust of millions of Indians can be gauged from
the fact that the brand has retained its numero uno position even 40 years
after launch.Established in 1971, VIP Industries Limited is the flagship company of the Dilip G Piramal Group. Since its inception, VIP luggage has sold over 60million pieces around the world and has today become an epic brand synonymous with the word “travel ” in India. It is today the largest luggage brand in Asia and the second largest manufacturer of moulded luggage in the world. In the organized Indian luggage market, VIP leads all other brands with a dominant 60% market share with its products reaching over 8000 retail outlets across the country and over 1300 outlets spread across 5 continents in 27 countries. VIP’s product offerings includes a variety of hard and soft luggage– strolleys, suitcases, duffle bags, overnight travel solutions, executive cases, backpacks, and even travel accessories. VIP efforts all along this journey have been to delight consumers by anticipating their ever evolving needs and delivering them through thoughtful and innovative products .From providing unmatched durability in luggage at a time when travel was primarily in trains and buses to providing convenience, styling and variety in luggage as the category needs evolved from safety & durability to becoming a statement of one’s sense of fashion of lifestyle and a fashion, VIP has remained the favourite choice across generations . The fact that VIP enjoys the trust of millions of Indians can be gauged from the fact that the brand has retained its numero uno position even 40 years afters its launch.

VIP has to its credit many firsts in the category , some of them being water , dirt and stain resistant bags , multi compartment bags for personal and professional use, lightweight range , 360 degree wheeling in soft luggage , “ seculink feature in hard luggage , Convipack to separate used & new clothes , central locking and many more . In 2011 , VIP also became the first luggage brand to launch a designer wedding collection and partnered with Neeta lulla to cocreate a very premium and stylish luggage for brides to be.

VIP’s efforts in offering a superior value proposition to its consumers through its products , services , store experience and advertising have helped VIP retain its leadership position with the brand enjoying 100% unaided Brand awareness and 50% Top of Mind Brand awareness, highest for any luggage brand anywhere in the world.

No. 85 Arminien Street,

Chennai, Tamil nadu.

Pin Code 600 001
- 044-25223162, 9884417878