Sundram Honda

T V Sundram Iyengar & Sons Ltd., established a Vehicle Dealership in Chennai for handling Cars and Commercial Vehicles and thus SUNDARAM MOTORS was born on August 13, 1945. In 1946, the Company acquired the present premises and their Workshop was built in 1947 to provide for rapid expansion in the business activities.

Over the years, Sundaram Motors has added dealerships for distribution and service of vehicles manufactured by Volkswagen , Honda, Mercedez-Benz and Chevrolet.

Sundaram Motors are also distributors for the products of Premier Ancillary Manufactures whose products are fitted as original equipment by the vehicle manufacturers. These distribution centers are located in Goa, Cuttack, Rourkela and several cities and towns in Tamil Nadu, Karnataka, Andhra Pradesh, Gujarat and Maharashtra.

Sundaram Motors, is a division of T V Sundram Iyengar & Sons Ltd., and is an authorized dealer for Honda cars operating as Sundaram Honda.

T V Sundram Iyengar & Sons Ltd., Madurai, the holding company of the TVS group, began passenger bus transport operations in 1911. Over the past nine decades, the TVS group ventured into vehicle sales and service, spare parts distribution, manufacture of automobile components, two wheelers, computer peripherals including printers, hire purchase financing, leasing apart from general insurance. The TVS group comprises of 45 companies with over 30,000 employees and a group turnover exceeding US$ 4 billion.

In 1929, the firm extended its wings as an exclusive dealer at Madurai for General Motors India Limited. The company set up a business platform for the foreign partner to bring the world�s best cars to the Indian space viz., Chevrolet, Oldsmobile, Pontiac, Buick, Cadillac, Vauxhall, Opel cars and Bedford commercial vehicles.

After the exit of General Motors from India in 1954, due to import restrictions TVS signed a dealership agreement with Premier Automobiles Limited, Bombay for selling Fiat, Plymouth cars and Fargo trucks. The company grew from strength to strength to become the largest dealer for motor vehicles in South India, establishing a large network of service workshops which set the benchmark for excellence in customer care.

The group also set up initiatives for the manufacture of automotive components and established several large companies in partnership with global industrial giants such as Dunlop, Lucas Industries, Girling and Clayton Dewandre in the early 60�s.

The group also diversified into Tyre Retreading and Parcel Service and soon consolidated its leadership position in these ventures.

In 1945, a vehicle dealership for handling cars and commercial vehicles was set up in Madras and thus �Sundaram Motors� was born. 

Sundaram Motors is a division of TVS & Sons Madurai, Sundaram Motors has been in the automobile industry for over six decades and has a strong association with reputed automobile vehicle manufacturers and component suppliers. Sundaram Motors� turnover exceeds Rs. 1670 crores (USD 397 million) for the year ended March 31, 2009, and is involved in sales and service of cars, commercial vehicles apart from after market parts distribution. Sundaram Motors are dealers for Honda, Mercedes Benz and Chevrolet cars and are one of the largest dealers for Ashok Leyland commercial vehicles in India. The division has 11 dealerships for cars, 12 dealerships for commercial vehicles and a network of 29 parts distribution outlets.

Over time, the ambitious expansion of the parts distribution business has firmly established Sundaram Motors as one of the largest distributors of automobile components manufactured by some of the most prominent companies in the automobile ancillary industry in India. The network caters to over 6000 retailers in the country.