Pride of New World
Hits 1886
The group then launched the first RPVC (Reprocessed Poly Vinyl Chloride) footwear manufacturing unit in the Malabar Area of Kerala. The success of the first Hawai unit and the RPVC unit gave a signal to the local business community on the vast potential in footwear industry which inturn resulted in a rapid change in footwear industry itself. Within a few years the number of Rubber and RPVC units in Malabar area grew to more than 80 which set in motion a vigorous growth in this sector.
